Discounts are a pricing decision nobody made
In most B2B businesses the average discount is larger than the margin. It is rarely set by anyone — it accumulates, one exception at a time.
My musings on pricing topics
What a paywall costs you in advertising
Publishers hesitate to meter content because they fear the ad revenue they will lose. The number is usually smaller than expected, and it is measurable before you launch.
Willingness to pay is not a survey question
Asking customers what they would pay produces numbers that are reliably wrong. What works instead, and why the difference matters for the price you set.