Growth strategy. Monetization. Commercial full potential. Solved alongside your team.

Enable multi-year accelerated revenue growth with smart packaging and pricing strategies, to better address customer needs and align monetization with perceived value.

Full redesign of an overly complex offer and pricing strategy to align with the needs and willingness to pay of different client segments. Worked closely with Growth, Product and Sales teams — from challenging the status quo and setting the ambition, through customer discovery and validation, to detailed design, price setting and customer-level migration planning.

Initial customer tests showed high acceptance of the new offering and substantial ARPU gains.

Develop sustainable, scalable reader revenues to diversify revenue streams and secure long-term economic viability.

In-depth diagnosis with detailed benchmarks, transactional data analysis and large-scale quantitative audience research covering reader needs, content preferences, engagement and willingness to pay. Assessment of paywall strategies, sizing of the reader revenue opportunity, and quantification of paywall-related risk to ad revenues. High-level design of an MVP subscription offering and acquisition strategy, developed with the CEO and newsroom leaders.

Investors backed the reader revenue strategy; currently under deployment.

Identify short-term monetization opportunities to boost revenues in the absence of major product improvement.

Quick-win opportunity hunt for tactical price adjustments across all customer segments and product families, based on observable price elasticities, cross-platform benchmarks and sales rep sentiment. Built a quantified action plan with Growth and Sales combining rate card increases, discount reductions, resized credit packages and new bundles.

€2M sustainable revenue growth opportunity, from mostly under-the-radar tactical measures.